OFFICIAL SHOWCO HERITAGE APPAREL & ARCHIVAL COLLECTIONS
Preserving the legacy, stories, and visual history of the crews behind live music.The Showco Swag Shop features officially stewarded Showco reproductions, alumni collections, and authentic archival memorabilia sourced directly from the people and families who lived the history.Proceeds help support archival preservation, participating alumni and estates, and music industry charities including MusiCares and Sweet Relief Musicians Fund.
-
Official & Trademarked
We own the SHOWCO trademark. Every item is officially licensed.
-
Authenticated Only
Beware of fakes. Every piece here is verified authentic.
-
Rare Ephemera
Band wear, crew shirts, backstage passes, programs & more.
-
Proceeds to Charity
Your purchase supports music industry charities and alumni.
The Story Behind the Shirts
Showco powered some of the biggest tours in rock history. I’m Indigo Kretzschmar‑May, daughter of longtime Showco senior sound engineer Donnie “DK” Kretzschmar, and I run this shop to honor the crews who built the shows, support alumni, and keep their stories alive. Every purchase helps me preserve the Showco archive and give back to music industry charities.
Are You Showco Alumni?
If you worked for Showco and would like access to alumni‑only gear, I’d love to hear from you. I verify alumni through the main Showco site, then send a private link to the Alumni‑Only collection.
Just added to the Crew Closets!
-
Billy Idol Signed Holiday Card | Donnie DK Kretzschmar
Vendor:SHOWCO ® Archives - Swag ShopRegular price $175.00 USDRegular priceSale price $175.00 USD -
Buddy — The Original Texas Music Magazine, November 1977 | Donnie DK Kretzschmar
Vendor:SHOWCO ® Archives - Swag ShopRegular price $65.00 USDRegular priceSale price $65.00 USD -
Janis Joplin — Fillmore East 1968 Vintage-Style Reproduction Poster | Bruce Jones Closet
Vendor:SHOWCO ® Archives - Swag ShopRegular price $34.99 USDRegular priceSale price $34.99 USD -
Led Zeppelin — Fillmore West 1969 Vintage-Style Reproduction Poster | Bruce Jones Closet
Vendor:SHOWCO ® Archives - Swag ShopRegular price $24.99 USDRegular priceSale price $24.99 USD -
The Monkees with Jimi Hendrix — Jacksonville 1967 Vintage-Style Reproduction Poster | Bruce Jones Closet
Vendor:SHOWCO ® Archives - Swag ShopRegular price $34.99 USDRegular priceSale price $34.99 USD
Shop the Crew Closets
View all-
Mike "Dr. Funk" Ponczek's Closet
Discover Dr. Funk's legacy as a Senior Engineer at Showco from 1977...
-
Lewis Lee's Closet
Discover the incredible treasures in the Showco/Vari-Lite roadie photographers closet! From iconic...
-
Ken Byrnes Closet
Exclusive collection featuring Ken Byrnes memorabilia and vintage concert merchandise.
-
Johnny "JW" Roberts Closet
From his first tour with Black Oak Arkansas to Van Halen's last,...
-
Joey Chardukian's Closet
Joey, a Friend of Showco (FOS) and Vari-Lite alum, has an impressive...
-
Donnie "DK" Kretzschmar's Closet
These items are sourced directly from my father's prestigious collection, presenting a...
-
Bill 'Doc' Gans Closet
Own a unique piece of music history with memorabilia from Showco alum...
-
Bruce Jones Closet
Bruce worked with Showco from 1982 to 1994 as a F.O.H. Engineer...
-
Craig "Chief" Schertz Closet
Seize the opportunity to own a unique piece of Showco history from...
From the Collector Vault
-
Showco The Who “It’s Hard” American Tour 1982 T-Shirt (Maroon)
Vendor:SHOWCO ® Archives - Swag Shop -
Rolling Stones US Tour 1981 Crew Jacket
Vendor:SHOWCO ® Archives - Swag Shop





