{"product_id":"madison-square-garden-vintage-button-doc-gans","title":"Madison Square Garden Vintage Button – Doc Gans","description":"\u003cp\u003eAn original vintage Madison Square Garden pin-back button — sourced directly from the personal archive of Bill 'Doc' Gans, SHOWCO sound engineer who worked countless shows at the world's most famous arena.\u003c\/p\u003e\u003cp\u003eThis small round button features the classic MSG logo in white on black — \"madison square garden\" in lowercase serif type — with the full venue address printed below: Pennsylvania Plaza, 7th Ave, 31st to 33rd Sts, For information call (212) 564-4400. The button is heavily aged throughout: the gold surface is mottled and oxidized, and the back is almost entirely consumed by rust — a testament to decades of storage in a working road crew archive. A piece of New York City rock history from the inside.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eItem:\u003c\/strong\u003e Vintage pin-back button\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVenue:\u003c\/strong\u003e Madison Square Garden, New York City\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAddress:\u003c\/strong\u003e Pennsylvania Plaza, 7th Ave, 31st to 33rd Sts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSound Engineer:\u003c\/strong\u003e Bill 'Doc' Gans\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSource:\u003c\/strong\u003e Bill 'Doc' Gans personal archive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Fair — heavy oxidation and rust on back, mottled gold surface throughout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProvenance:\u003c\/strong\u003e From the SHOWCO Archives — the ONLY official source for authenticated SHOWCO ephemera\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eProceeds from this sale support music industry charities.\u003c\/em\u003e\u003c\/p\u003e","brand":"Showco, Ltd. Co.","offers":[{"title":"Default Title","offer_id":47650224799938,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1005\/4594\/files\/Photo66_e063008f-9270-46f8-84e4-74f98a842274.jpg?v=1778470617","url":"https:\/\/shop.showcoarchives.com\/products\/madison-square-garden-vintage-button-doc-gans","provider":"SHOWCO ® Archives - Swag Shop","version":"1.0","type":"link"}